The aim of “Pacific Journal of Business and Societal Research” is to publish the original research, Review articles, Conceptual articles and Case studies which can contribute the body of knowledge and help practitionersor researchers. Therefore, the journal publish all the articles with subscription and published in open access in starting. There is no submission, processing or publication fee and every expense born will bear by “Pacific Journal of Business and Societal Research”. The purpose of publishing in open access is to increase the readability for students/researchers/academicians/practitioners. Moreover, the journal aims of publish research articles on area of Business, Economics, Accounting and Finance, Management,Social sciences and Societal Issues.